About Us

ABOUT THE LABEL

Sesame- The Style Studio, is an online high-street women’s wear label and a specialized styling 

consultancy.

SESAME was Launched in 2013 on a mission to bridge the gap between the accessibility of global trend-driven high

street fashion and affordability factor. The array of products which ranges from APPARELS, ACCESSORIES, JEWELLERY,

FOOTWEAR, BAGS and TROUSSEAUS has been personally curated by our founder from the global fashion destinations

keeping in mind the Indian aesthetics. The products focus on the young, urban Indian women.

We at Sesame believe, that Fashion is an essential building block in portraying an individual’s identity and 

hence want our customers, to get the most unique, in-trend and fashion forward products so that they can 

mark their own statement! So, we have something for every woman, from the coolest of jackets, to the chicest of

dresses and tops or even some elegant work wear options.

So Girl, its your time to Slay!

We aim to keep you updated with the happenings of the fashion world through 

our Fashion & Lifestyle bog- www.sesamediaries.wordpress.com and other social media platforms.

OUR STORY

Sesame- The Style Studio is the brainchild of Apoorva Vijaywargiya, Founder and Chief Stylist at the

label. Apoorva had a flair for Fashion and Experimenting with trends since childhood, and coupled with her passion

for travelling she discovered the runway trends of the fashion capitals of the world and that’s how she went with her

calling to launch the label.

Apoorva has an extensive training of the Industry through her education at Delhi University and National Institute of

Fashion Technology, New Delhi. She has worked with eminent names of the Industry such as Ritu Kumar and

overseas. She is a thorough enthusiast of the Fashion Business. The brand was founded in 2013 and ever since has been quite

popular among Bollywood Celebrities. In the year 2019, the brand expanded globally covering the North American and

European markets.